Few design projects seem to require as much deep thinking as a corporate or a personal brand logo.
One of the most basic decisions for any logo, though, is color. And if you think color choice isn’t really that important, well—someday you’re going to be beaten up by a psychologist.
Most designers from here complain bitterly about clients response to some design demands and how some clients find it ridiculous that a logo should cost more than 500GhC and consider anything above it as extortion. Well, lets show you just why logos are expensive to make and the most important bits of it.
The infographic below explains a bit more about logos and their color—as well as the cost, value and evolution over time of some well-known corporate marks.